the doodlet's story
Where Wonder Began — and Where It’s Headed
Doodlet’s® opened its doors in Santa Fe back in 1955, founded by Theo Raven with a dream of creating a place filled with laughter, enchantment, and delight. From the beginning, you’d find handcrafted folk art and miniatures, nostalgic toys and candy, imaginative books and clever cards, and those little happiness essentials® that make every day sweeter.
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For decades, Theo led the way, building a beloved toy store & gift shoppe that became woven into the fabric of Santa Fe. In 2010, the Young family took over, caring for its magic, nurturing its community presence, and keeping those traditions alive.
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Now, in its 70th year, Doodlet’s® is in the hands of Santa Fe born and raised natives Monica, Savannah, and Hailee. This mother-daughter trio is dedicated to maintaining the magic that Doodlet’s® is best known for.
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Today, the laughter and joy, the enchantment and whimsy, the happiness essentials® that have always been Doodlet’s®, are still found in that little shoppe in the heart of Santa Fe, there for all to discover and delight in its wonderful treasures and share in its very special dream. Come by and see the magic for yourself!
What Always Remains
The laughter, the joy, the enchantment and whimsy that make Doodlet’s® feel like more than just a shop.
Our commitment to the little treasures and quirky surprises that spark wonder.
The people. Customers, staff, locals, and visitors who make this place more than walls and shelves. It’s a community.
